London Cycle Challenge returns to boost cycling in the Capital
Thousands of Londoners are expected to take to two wheels this summer as part of Transport for London's (TfL's) London Cycle Challenge. The Challenge, which takes place in June, will see organisations and individuals compete against each other for titles and prizes. Registration has now opened and there will be more than 100 prizes available for participants.
The London Cycle Challenge will run between 8 and 28 June, and will give Londoners and commuters the added incentive to get to work on two wheels, or just enjoy a weekend ride. Any ride of ten minutes or more counts in the Challenge. A mobile app, Love to Ride, is available on Apple iOS and Android to make it easier to record rides. It can also record rides automatically using GPS. Those without bikes can still join in by using Santander Cycles, London's cycle hire scheme which covers 100km2 of the Capital, for as little as £2 a day.
In addition to Evans Cycles vouchers and Time Out London experiences, other prizes include dinner on the Thames, a corporate Lee Valley BMX track experience and Team GB cycling gear. These can be won by organisations with the highest percentage of staff participating as well as opportunities for individuals to gain personal rewards. The person who registers the highest number of fellow cyclists will be rewarded with the title of Time Out Top Encourager and will win VIP tickets to Lovebox festival and the Friends Life Tour of Britain.
Ben Plowden, Director of Strategy and Planning at TfL Surface Transport, said: `Getting more people cycling safer and more often is our aim. As cycling has now become an integral part of the Capital's transport network, the London Cycle Challenge will give everyone working in London that extra boost to make their trips in the saddle.'
Mark Brown, Director of Business Services at Evans Cycles, said: `We're excited to be a part of TfL's London Cycle Challenge this summer, encouraging businesses to get their staff on two-wheels. Cycling is a great way to keep fit and get across the city, and the Challenge adds a fun competitive edge to help motivate more people to ride.'
Richard Wilson, Head of Marketing, Jupiter Asset Management, said `At Jupiter, we are cycling enthusiasts and many of our employees cycle to work, often using Santander Cycles. It's one of the reasons why we sponsor the Jupiter London Nocturne - the Capital's premier urban cycling event. The London Cycle Challenge is a fantastic initiative to encourage more people to take to two wheels and we'll be looking forward to taking part.'
The London Cycle Challenge will encourage even more people to join the Capital's cycling trend and take to two wheels - last year the Office of National Statistics showed that between 2001 and 2011, the number of people living in London that cycled to work more than doubled from 77,000 to 155,000 in 2011.
As cycling in London continues to increase, TfL is urging cyclists of all levels to undertake a cycle training session to ensure they are equipped with the important skills needed to ride safely. Every borough in London offers free or heavily subsidised one-to-one cycle training, tailored to individual needs. Bookings can be made at tfl.gov.uk/cycletraining. In addition, TfL supports British Cycling in delivering led rides consisting of short family-friendly routes through parks, waterways and forests to more challenging rides for more experienced cyclists. Visit goskyride.com/London.
Record investment is helping to make cycling an integral part of London's transport network. Work has begun on the centre-piece of this investment - the East-West and North-South Cycle Superhighways - which will become Europe's longest substantially-segregated cycle routes.
The London Cycle Challenge is part of the National Cycle Challenge, allowing organisations and departments to compete against peers across the country. Registration for the London Cycle Challenge is now open at tfl.gov.uk/cyclechallenge.
Note to Editors:
- Organisations and departments compete in the London Cycle Challenge against similar sized companies to ensure there is a level playing field. There are six categories: 500+, 200-499, 50-199, 20-49, 7-19, 3-6.
- In addition to London Cycle Challenge winner prizes, weekly spot prizes will be on offer for organisations that have the highest percentage of staff participating.
- Other prizes include:
- Organisation category winners: Overall Challenge Winners (6 size categories) the organisation with the highest percentage of employees taking part
- Cycling industry: winning team, with the most miles cycled
- Pro Male rider: most miles cycled
- Pro Female rider: most miles cycled
- New Pro Male rider: most miles cycled for new cyclist
- New Pro Female rider: most miles cycled for new cyclist
- Best Newcomer: the new cyclists with the greatest number of trips
- Best in Show: member of staff nominated by colleagues
- Time Out Top Encourager: person who encourages the most people to participate
- Top Explorer: person who has completed the most leisure rides.
- Organisations without cycling facilities can apply for up to £10,000 worth of cycling products and services from TfL, to help encourage employees to cycle to work. Cycling Workplaces offers this to workplaces with five or more employees. Products include personal cycle sessions with a qualified cycling instructor, cycle parking and a cycle safety seminar delivered by TfL. For more information or to apply, workplaces should visit tfl.gov.uk/cyclingworkplaces.
- Participants can use the mobile app Love to Ride to make it easier to record rides, set targets, and encourage friends and family to give cycling a go. Love to Ride is free to download and available on Apple iOS and Android. It allows users to log rides automatically using GPS.
- The Android App can be found here: https://play.google.com/stor/apps/details?id=com.challengeforchange.lovetoride.
- The iOS App can be found here: https://itunes.apple.com/gb/app/love-to-ride/id656668092?mt=8.