This will make a huge difference to local businesses and I hope everyone will embrace the new 'Stop and Shop' bays.
The Mayor of London and TfL are to increase parking times at 600 bays on TfL red routes across the Capital to encourage more people to shop on London's high streets and boost the local economy.
'Stop & Shop', one of the Mayor's manifesto pledges, will provide greater flexibility for motorists to park and shop, pay a bill or run an errand.
Parking time will be increased from 20 to 30 minutes on the majority of TfL red route parking bay across the Capital, allowing people to spend more time on the high street, boosting small businesses.
The changes follow consultation with Londoners, businesses and boroughs councils.
19 of the 22 London boroughs affected by the introduction of 'Stop and Shop' welcomed the plans.
Where boroughs did not support proposals, TfL has not made changes but will continue working with boroughs to encourage them to explore plans to make parking times in the capital as flexible as possible.
The Mayor of London, Boris Johnson, said: 'Parking is a hot topic for Londoners going about their daily lives, as well as for the Capital's businesses and retailers.
'I'm thrilled that we have been able to extend parking time in our high streets.
'This will make a huge difference to local businesses and I hope everyone will embrace the new 'Stop and Shop' bays.'
'Stop and Shop' is one of a range of measures the Mayor has introduced to breathe life into our high streets, including major investment into shop and public realm improvements from his Outer London and Regeneration Funds.
This has seen numerous high street shop fronts being given a makeover, creating jobs and growth, to re-invigorate local economies across the Capital.
Garrett Emmerson, TfL's Chief Operating Officer for Surface Transport, said: 'We're pleased to implement these plans in line with the Mayor's manifesto commitment.
The changes will be welcomed by drivers who shop in their local area but need greater flexibility with parking times; and by retailers who will have a captive audience for longer periods of time.'
Sue Terpilowski, London Chairman, Federation of Small Businesses, said: 'We welcome the announcement from the Mayor and Transport for London for red routes in the capital to permit 30 minutes of free parking.
'The Federation of Small Businesses have long argued that parking charges and availability inhibit local spend and 64 per cent of our members say it has a negative impact on their business.
'This sensible measure will enable more customers to shop locally and enable small businesses to compete with 'free to park' out of town shopping centres.
'We urge Councils in London to think about how their parking decisions impact on the local economy, thus, creating parking policies, strategies and an evidence base which is appropriate in the current economic climate.'
The work to replace the signs at affected bays has been completed.
Motorists are reminded to always check the signs at the parking bay which details the parking restrictions.