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Our partners use your personal data through cookies to show adverts, analyse traffic and customise experiences for you. You can choose who uses your data, for what purposes and features.
Some of our partners rely on legitimate interests to use your personal data, instead of your consent. You have the right to reject this.
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Purposes
Features
Partners
We and our 912 advertising partners process your personal data using technology such as cookies in order to serve advertising, analyse our traffic and deliver customised experiences for you. You have a choice in who uses your data and for what purposes.
Some partners do not ask for your consent to process your data, instead, they rely on their legitimate business interest. View our list of partners to see the purposes they believe they have legitimate interest for and how you can object to it.
The Consent Signal (TC String) is stored in the Local Storage with a maximum retention period of 13 months, after which a renewed consent decision is required. Find out more about how your personal data is processed and set your preferences below.
Purposes
Decide how you want your data to be used based on the purposes. Each purpose has a description so you know how we and our partners use your data.
To give consent, choose ‘Accept all’ or tick the box next to the purpose. To remove consent, untick the box next to the purpose.
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To reject legitimate interest and remove consent for all purposes, choose ‘Reject all’.
You can set your consent preferences and determine how you want your data to be used based on the purposes below. Each purpose has a description so that you know how we and our partners use your data.
Cookies, device or similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies etc.) can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes presented here.
Examples:
Most purposes explained in this notice rely on the storage or accessing of information from your device when you use an app or visit a website. For example, a vendor or publisher might need to store a cookie on your device during your first visit on a website, to be able to recognise your device during your next visits (by accessing this cookie each time).
Vendors 705
Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you).
Examples:
A car manufacturer wants to promote its electric vehicles to environmentally conscious users living in the city after office hours. The advertising is presented on a page with related content (such as an article on climate change actions) after 6:30 p.m. to users whose non-precise location suggests that they are in an urban zone.
A large producer of watercolour paints wants to carry out an online advertising campaign for its latest watercolour range, diversifying its audience to reach as many amateur and professional artists as possible and avoiding showing the ad next to mismatched content (for instance, articles about how to paint your house). The number of times that the ad has been presented to you is detected and limited, to avoid presenting it too often.
Vendors 648
Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities.
Examples:
If you read several articles about the best bike accessories to buy, this information could be used to create a profile about your interest in bike accessories. Such a profile may be used or improved later on, on the same or a different website or app to present you with advertising for a particular bike accessory brand. If you also look at a configurator for a vehicle on a luxury car manufacturer website, this information could be combined with your interest in bikes to refine your profile and make an assumption that you are interested in luxury cycling gear.
An apparel company wishes to promote its new line of high-end baby clothes. It gets in touch with an agency that has a network of clients with high income customers (such as high-end supermarkets) and asks the agency to create profiles of young parents or couples who can be assumed to be wealthy and to have a new child, so that these can later be used to present advertising within partner apps based on those profiles.
Vendors 524
Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.
Examples:
An online retailer wants to advertise a limited sale on running shoes. It wants to target advertising to users who previously looked at running shoes on its mobile app. Tracking technologies might be used to recognise that you have previously used the mobile app to consult running shoes, in order to present you with the corresponding advertisement on the app.
A profile created for personalised advertising in relation to a person having searched for bike accessories on a website can be used to present the relevant advertisement for bike accessories on a mobile app of another organisation.
Vendors 521
Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.
Examples:
You read several articles on how to build a treehouse on a social media platform. This information might be added to a profile to mark your interest in content related to outdoors as well as do-it-yourself guides (with the objective of allowing the personalisation of content, so that for example you are presented with more blog posts and articles on treehouses and wood cabins in the future).
You have viewed three videos on space exploration across different TV apps. An unrelated news platform with which you have had no contact builds a profile based on that viewing behaviour, marking space exploration as a topic of possible interest for other videos.
Vendors 234
Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.
Examples:
You read articles on vegetarian food on a social media platform and then use the cooking app of an unrelated company. The profile built about you on the social media platform will be used to present you vegetarian recipes on the welcome screen of the cooking app.
You have viewed three videos about rowing across different websites. An unrelated video sharing platform will recommend five other videos on rowing that may be of interest to you when you use your TV app, based on a profile built about you when you visited those different websites to watch online videos.
Vendors 206
Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.
Examples:
You have clicked on an advertisement about a “black Friday” discount by an online shop on the website of a publisher and purchased a product. Your click will be linked to this purchase. Your interaction and that of other users will be measured to know how many clicks on the ad led to a purchase.
You are one of very few to have clicked on an advertisement about an “international appreciation day” discount by an online gift shop within the app of a publisher. The publisher wants to have reports to understand how often a specific ad placement within the app, and notably the “international appreciation day” ad, has been viewed or clicked by you and other users, in order to help the publisher and its partners (such as agencies) optimise ad placements.
Vendors 756
Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.
Examples:
You have read a blog post about hiking on a mobile app of a publisher and followed a link to a recommended and related post. Your interactions will be recorded as showing that the initial hiking post was useful to you and that it was successful in interesting you in the related post. This will be measured to know whether to produce more posts on hiking in the future and where to place them on the home screen of the mobile app.
You were presented a video on fashion trends, but you and several other users stopped watching after 30 seconds. This information is then used to evaluate the right length of future videos on fashion trends.
Vendors 374
Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).
Examples:
The owner of an online bookstore wants commercial reporting showing the proportion of visitors who consulted and left its site without buying, or consulted and bought the last celebrity autobiography of the month, as well as the average age and the male/female distribution of each category. Data relating to your navigation on its site and to your personal characteristics is then used and combined with other such data to produce these statistics.
An advertiser wants to better understand the type of audience interacting with its adverts. It calls upon a research institute to compare the characteristics of users who interacted with the ad with typical attributes of users of similar platforms, across different devices. This comparison reveals to the advertiser that its ad audience is mainly accessing the adverts through mobile devices and is likely in the 45-60 age range.
Vendors 472
Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.
Examples:
A technology platform working with a social media provider notices a growth in mobile app users, and sees based on their profiles that many of them are connecting through mobile connections. It uses a new technology to deliver ads that are formatted for mobile devices and that are low-bandwidth, to improve their performance.
An advertiser is looking for a way to display ads on a new type of consumer device. It collects information regarding the way users interact with this new kind of device to determine whether it can build a new mechanism for displaying advertising on this type of device.
Vendors 563
Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).
Examples:
A travel magazine has published an article on its website about the new online courses proposed by a language school, to improve travelling experiences abroad. The school’s blog posts are inserted directly at the bottom of the page, and selected on the basis of your non-precise location (for instance, blog posts explaining the course curriculum for different languages than the language of the country you are situated in).
A sports news mobile app has started a new section of articles covering the most recent football games. Each article includes videos hosted by a separate streaming platform showcasing the highlights of each match. If you fast-forward a video, this information may be used to select a shorter video to play next.
Vendors 142
Special Purposes
These purposes are essential to the delivery of advertising. You cannot opt out of these purposes.
Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the publisher or the advertiser may encounter in the delivery of content and ads and in your interaction with them.
Examples:
An advertising intermediary delivers ads from various advertisers to its network of partnering websites. It notices a large increase in clicks on ads relating to one advertiser, and uses data regarding the source of the clicks to determine that 80% of the clicks come from bots rather than humans.
Certain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, and to facilitate the transmission of the content or ad to your device.
Examples:
Clicking on a link in an article might normally send you to another page or part of the article. To achieve this, 1°) your browser sends a request to a server linked to the website, 2°) the server answers back (“here is the article you asked for”), using technical information automatically included in the request sent by your device, to properly display the information / images that are part of the article you asked for. Technically, such exchange of information is necessary to deliver the content that appears on your screen.
The choices you make regarding the purposes and entities listed in this notice are saved and made available to those entities in the form of digital signals (such as a string of characters). This is necessary in order to enable both this service and those entities to respect such choices.
Examples:
When you visit a website and are offered a choice between consenting to the use of profiles for personalised advertising or not consenting, the choice you make is saved and made available to advertising providers, so that advertising presented to you respects that choice.
Features
Features tell you the techniques and types of data our partners use to carry out a purpose. Some features can be blocked by privacy settings on your device. If you reject all purposes, you can limit how features are used by our partners.
Information about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice.
In support of the purposes explained in this notice, your device might be considered as likely linked to other devices that belong to you or your household (for instance because you are logged in to the same service on both your phone and your computer, or because you may use the same Internet connection on both devices).
Your device might be distinguished from other devices based on information it automatically sends when accessing the Internet (for instance, the IP address of your Internet connection or the type of browser you are using) in support of the purposes exposed in this notice.
Special Features
These features and the data associated with them, can only be used with your consent.
With your acceptance, your precise location (within a radius of less than 500 metres) may be used in support of the purposes explained in this notice.
With your acceptance, certain characteristics specific to your device might be requested and used to distinguish it from other devices (such as the installed fonts or plugins, the resolution of your screen) in support of the purposes explained in this notice.
See the partners we work with below. Expand each one to see how they process your data. You can object to legitimate interest processing per vendor.
Vendors who are part of the IAB TCF
Partners will only use your data in line with the purposes you have allowed, using the features declared.
To give consent, choose ‘Accept all’ or tick the box next to the partner. To remove consent, untick the box next to the partner.
To reject legitimate interest, untick the relevant legitimate interest box.
To reject legitimate interest and remove consent for all partners, choose ‘Reject all’.
To manage partners we work with outside the Internet Advertising Bureau framework who are not in this list, go to Google and Amazon to update your settings.
See the partners we work with and how they use your data:
London Overground passengers will be WiFi-connected at 50 stations on the Capital's orbital rail network from 15 February with the final seven stations covered by the end of June.
The free service, from Wi-Fi provider The Cloud, will allow passengers to use their mobile devices to browse the internet, use social networks and get free, real-time travel information from Transport for London (TfL).
The first 60 minutes are free.
Peter Austin, Managing Director of London Overground Rail Operations Limited, which delivers London Overground services on behalf of Transport for London (TfL) and has signed the contract with The Cloud, said: 'We are always looking for ways to make the London Overground even more convenient than it already is and believe the introduction of free WiFi can only improve and enhance our passenger journeys.
'It complements the modern commuting railway service we already offer and is also fitting for what is one of the best performing railways in the UK.'
Vince Russell, Managing Director at The Cloud, said: 'London Overground stations are a hive of activity for people travelling in and out of London.
'This is especially true of workers commuting into the city.
'For these people, the ability to check emails or perhaps access work documents on the go is vital.
'Relying on 3G or 4G connection in locations where network traffic comes in peaks means that passengers are sometimes left frustrated at slow connection times during busier periods.
'We're delighted to be working with London Overground to provide this service which will offer a fast, reliable internet connection to people as they wait for their trains.'
Howard Smith, Chief Rail Operating Officer for TfL London Rail, which manages the London Overground service, said: 'We have modernised many areas of London Overground - the train fleet, the stations and the signalling.
'It is now one of the best performing railways in the UK.
'TfL supports the introduction of this new facility as we see direct communications between passengers as perfectly complementing our own information services.
'In recent years the value of passenger-to-passenger communication during service disruptions has been well demonstrated and we are happy to further enable and support that phenomenon as an enhancement to our modern, 21st- century railway in the Capital.'
London Overground passengers will have 60 minutes free internet access each day, at each station, through a one-time registration process available at all 57 London Overground-operated sites.
The WiFi service will begin to go live from today.
Major stations on the network that will now be WiFi-enabled include:
North London: Willesden Junction and West Hampstead
South London: New Cross Gate, Forest Hill, West Croydon and Norwood Junction
East London: Surrey Quays, Dalston, Wapping and Hackney Central
West London: Kensington Olympia and Shepherd's Bush
Sixty-six per cent of UK 16 to 24-year-olds now own a smartphone and 19 per cent of UK households own a tablet - Ofcom figures.
Notes to editors:
Access is free for the first 60 minutes every 24 hour at each station. After this 60-minute period, users will be offered the following WiFi charges if they wish to continue:
£2.99 for 30 minutes
£4.50 for one hour
£9.99 for 24 hours
£11.99 for seven days
TfL travel news and information will be free at all times the user is logged on
WiFi is available in ticket halls, corridors and on platforms but not on London Overground trains
Haggerston, Shoreditch and Shadwell stations will have coverage by the end of this month. Caledonian and Barnsbury station will have coverage by the end of April. The delay is due to some technical problems with installation
Crystal Palace station's ticket hall will have coverage on 15 February and complete coverage on all areas of the station when lift and walkway works are completed by the end of April
Clapham High Street and Wandsworth Road stations will provide coverage from June. Both stations only became part of the London Overground network in December and equipment has still to be installed
There is coverage in the ticket hall at Wapping Station but none on the platforms owing to the depth of the station and the width of the platforms posing health and safety issues with the installation of WiFi equipment