I'm delighted that the Capital's top talent is helping us to get this important message across
Rising football stars have joined forces with Transport for London (TfL) to kick off a new road safety campaign aimed at keeping teenagers safe on the roads.
With the clocks going back on Sunday 31 October some teens will be travelling home in the dark.
TfL is launching the next phase of its 'look out for your mates' campaign to make sure the darker nights don't lead to more casualties.
Young footballers from top clubs across the Capital, including Fulham, Queens Park Rangers, Tottenham Hotspur and West Ham United have recorded short messages in support of the campaign.
The films have been posted on the clubs' websites.
Chelsea and Arsenal have also pledged their support.
Road collisions involving teenagers typically occur on weekdays at peak travelling times when they are travelling to and from school.
In 2009, 301 teenagers were killed or seriously injured on London's roads.
Kulveer Ranger, the Mayor's Transport Adviser, said: 'Thousands of young people look up to footballers and as a football fan myself, I'm delighted that the Capital's top talent is helping us to get this important message across.'
Ben Plowden, Director of Better Routes and Places at TfL, says: 'We are really grateful to the clubs who have done so much to help us support this important campaign.
'Many teens only begin travelling on their own when they start secondary school.
'It's during these first few years of independent travel they are most likely to be involved in a road collision.
'Now the darker evenings are with us, young people really need to keep their wits about them and remember the important road safety messages in these football videos.'
An Football Association spokesperson said: 'Football has the amazing capacity to capture people's attention, and when such serious matters are at stake it is important to harness that capability and do what we can to make a difference.'
'Young footballers have an important role to play with so many of their peers looking up to them.
'I'm confident this campaign will make a difference.'
John McDermott, Tottenham Hotspur's Academy Manager, said: 'Most teenagers don't spend a lot of time thinking about road safety but it really is something which they should give a little more thought to.'
'After hearing the shocking statistic that nearly every day a teenager is killed or seriously injured on London's roads our lads were really keen to do what they could to help.
'That's why they're reaching out to their peers to remind them to 'look out for their mates' on the roads now that it's getting darker earlier.
Notes to editors: