Chart-topping Londoners such as Tinie Tempah, Tinchy Stryder and Eliza Doolittle have joined forces with TfL to support the Capital's new teen road safety campaign, which launches today.
A video clip featuring the artists alongside rising stars Rox and Jaya, all of whom kindly took time out of their busy schedules to donate their support to TfL's campaign, goes online today.
Longer clips were placed on the music stars' own websites and Facebook pages over the summer.
These specific teenage channels helped TfL reach thousands of teens across London this summer, generating over 1,000 views a week.
In addition, a brand new clip featuring the rapper Bashy, who took time out from a busy tour schedule with Gorillaz to film his own short video, will be put up next week.
Kulveer Ranger, the Mayor of London's Transport Advisor, said: 'It's great to see the cutting edge of young British music playing a fundamental role in getting a serious message to young people about road safety.
'They are showing an incredible sense of duty to their fans; and the key thing now is that young people take on board the message to look out for each other on our roads.'
As well as reaching teens online, road safety posters carrying the message 'don't let your friendship die on the road' have gone up on billboards, phone boxes, tube stations and bus shelters at key locations across the Capital.
The Empire cinema in Leicester Square has also offered to support the campaign by placing TfL's teen road safety posters in its foyer in time for the October half-term.
Placing the posters in this prominent position means they can be easily spotted by teens out enjoying their holiday.
Ben Plowden, Director of Better Routes and Places at TfL, says: 'Promoting teenage road safety is something we take very seriously at TfL.
'It is wonderful that these influential stars feel just as strongly and have donated their support by contributing to this important road safety campaign.
'A lot of work has been carried out over the summer to reach teenagers with our campaign messages.
'As the winter months start to settle in and the nights get darker we want to build on this good work to make sure that young Londoners remember to look out for their mates.'
Tinie Tempah said: 'This is a fantastic campaign and I really hope that my contribution will help it reach more teens across the Capital.
'Try and imagine how you would feel if it was your friend.
'Don't let your friendship die on the road.'
Eliza Doolittle said: 'It may not be cool and it may not be very exciting but the issue of road safety is very serious.
'I hope that all London's teens listen up and look out for their friends as a result of this campaign.'
The campaign, which is aimed at reducing the number of teens killed or seriously injured on the Capital's roads, has been running for ten years.
'During this time the number of teens killed or seriously injured has been reduced by nearly 55 per cent including a reduction of 18 per cent between 2008 and 2009 alone.
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