Our advertising strategy team are part of our ambitious programme to generate £3.4bn in non-fares revenue over the next ten years. The money generated will be invested back into the transport network and help to keep fares down.
We do this by offering businesses the opportunity to connect with a particularly powerful audience: the London commuter.
Millions of passenger journeys take place across our network every day and our media partners can help you reach this audience. Engaging and entertaining opportunities on the Tube, trains, trams and buses, as well as roadside estate, are a real opportunity.
We can help your business do business by positioning your message in front of this influential, demanding, and active audience.
Our advertising policy is designed to ensure that fair and consistent guidelines are applied to advertisements across our network. We also work to maintain a safe travelling environment for passengers, and a quality outdoor estate for advertisers. The most recent revisions to our policy came into effect in February 2019.
Mayor's Advertising Steering Group minutes - January 2019
Mayor's Advertising Steering Group agenda - January 2019
Mayor's Advertising Steering Group minutes - July 2018
Mayor's Advertising Steering Group minutes - February 2018
Mayor's Advertising Steering Group agenda - February 2018
Mayor's Advertising Steering Group minutes - July 2017
Mayor's Advertising Steering Group agenda - July 2017
Mayor's Advertising Steering Group minutes, background papers and terms of reference - February 2017
Mayor's Advertising Steering Group agenda - February 2017
Our advertising partner Global are turning the Underground into the UK's largest single advertising network. By installing digital advertising in many of the busiest Underground stations, they are presenting advertising opportunities to the millions of people who use the London Underground each day. Your business message could take over entire platforms, stations or Tube lines.
Our services under the advertising partnership with Global include:
Our advertising opportunities also include leaflet and free gifts distribution or stage a marketing events on the London Underground network. Our experiential advertising partners, JCDecaux, can help you every step of the way.
With millions of people using our bus services each day, Global, our main partner for advertising space on buses, can offer a range of opportunities for bus interiors and exteriors. Alternatively, there is also a digital or static on-street presence run by JCDecaux, our partner for all advertising opportunities on bus shelters. Choose from a variety of media, including traditional poster sites and digital panels.
The TfL website gets over 3 million page views daily and our digital advertising partner, the Council Advertising Network can work with brands to take advantage of opportunities that come with this exposure.