Cycling & walking
Active people qualitative research (2019)
The Mayor's Transport Strategy target is for all Londoners to achieve 20 minutes of active travel a day by 2041, the recommended amount for good health.
In this qualitative study, 46 Londoners who were not meeting the target were challenged to incorporate 20 minutes of active travel into their daily journeys. Participants were selected from three areas where the four 'near market' TCoL segments live (based on propensity and potential for active travel).
Once this change was triggered, many of the perceived barriers disappeared and respondents reported experiencing personal and social benefits. Many voiced commitment to integrating active travel into their regular trips in future.
To measure the performance of streets on Healthy Streets indicators. Based on this, to provide a cluster solution grouping the nine street types, identify which indicators are most likely to drive overall satisfaction with the street environment and develop guidelines for a 'good' performance.
Start Your Journey (SYJ) Zcard resource
To identify how the resource is being used in schools, and to identify strengths, weaknesses and areas for improvement to support its future delivery.
RideLondon travel demand management campaign
To assess the effectiveness of a communication campaign designed to raise awareness of the potential impact on local residents of the RideLondon cycling events which took place over the weekend of 1-2 August 2015. The research gauged recognition of the campaign; awareness of and attitudes towards the events; and intended and actual behaviours.
TfL walking strategy for secondary schools
To explore why levels of walking in secondary schools are so low and what our strategy should be to increase walking to school for secondary school pupils across London.
Adult cycle training monitor 2014/15
To measure impact of adult cycle training across London boroughs, specifically exploring over time whether there has been a change in behaviour, feelings of confidence and safety.
Prudential RideLondon 2015 evaluation
To assess the impact of Prudential RideLondon on participants and spectators.
Vauxhall northern pedestrian tunnel evaluation
To benchmark user experience of using the northern pedestrian tunnel at Vauxhall Cross ahead of infrastructure works.
Nursery group analysis
To better understand the 'nursery group' of cycle hire members and their experiences in the early days of being a member.
Barclays Cycle Hire survey
Attitudes towards cycling 2016
Londoners' cycling behaviour and attitudes towards cycle use (September 2016)
Attitudes towards cycling 2015
Londoners' cycling behaviour and attitudes towards cycle use (September 2015)
Cycle Hire casual users
A report giving a profile of casual users, and comparison with member profile. Also, how casual users use the Cycle Hire scheme and their satisfaction with the scheme including likes and dislikes (February 2015)
The impact of bus stop letter points on walking maps (July 2012)
Attitudes towards walking 2014
Measures perception of, and attitudes towards walking (May 2014)
Attitudes towards cycling 2014
Londoners cycling behaviour and attitudes towards use of the mode (November 2014)
Attitudes towards walking 2012
Londoners' frequency of walking, their attitudes towards increasing the amount they walk, and the motivators and barriers they face (April 2012)
Attitudes towards cycling 2012
Londoners' cycling behaviour and attitudes towards use of the mode (March 2012)
Barclays Cycle Hire membership
Profile of BCH members - includes demographics (March 2012)
Waterloo congestion relief pilot
To lead a revolution in cycling and walking in London (October 2011)
Attitudes towards walking 2011
Measure perceptions of, and attitudes towards, walking in London (April 2011)
Attitudes towards cycling 2011
Annual survey to measure perceptions of, and attitudes towards, cycling in London (April 2011)
Exploring the market for walking
Understand what would be the most effective measures to persuade and/or encourage people to walk more short trips (April 2011)
London cycling safety code
How a London cycling safety code/tips may be of benefit to London's cyclists and encourage them to ride more safely (December 2010)
Olympic walking and cycling routes
User behaviour and views of the routes so that developments can be tailored appropriately and improvements evaluated (October 2010)
Tour of Britain 2010
Evaluate awareness of the 2010 Tour of Britain and perceptions among those who attended the London leg of the event (October 2010)
Legible London scheme in new areas
Measure the impact of Legible London in the three pilot areas of Southbank, Clearzones and Richmond & Twickenham (September 2010)
Cycle Hire 2010
Development of two creative routes and a leaflet for the Cycle Hire scheme (March 2010)
Intelligent speed adaption design
Drivers' and managers' experiences of using ISA systems in council vehicles (December 2009)
Cycle Superhighways impact
Route users' perceptions and preferences from two alternative designs of road markings to highlight the Cycle Superhighway in bus lanes (December 2009)
Exploration of how well the proposed creative ideas communicate that road users should look out for cyclists (November 2009)
Tour of Britain 2009
Awareness of the 2009 Tour of Britain and perceptions among those who attended the London leg of the event (October 2009)
Cycle Superhighways brand
Testing of options for naming and branding the Cycle Superhighways, to understand which will make them most recognisable, distinguishable and convey the right impression of them to potential users (July 2009)
Walking - exploratory research
Detailed exploration of attitudes to walking (April 2009)
Cycling tipping points
Triggers, how new cyclists prepare themselves and how they overcome their barriers to start cycling (April 2009)
Development of cycle highways
Evaluation of the Mayor's plan to encourage cycling by clearly marking out cycling routes into central London (February 2009)
Motivating the market about cycling
Barriers and motivators for cycling amongst the near market and reactions to propositions and interventions (February 2009)
Wimbledon walk to school
Options to dissuade girls from two schools in Wimbledon congregating around the town centre bus stops before and after school (December 2008)
Tour of Britain 2008 evaluation
Awareness of the London stage of the Tour of Britain pre and post marketing of the event (October 2008)
Research into what our customers think and how they behave helps us identify their key issues, areas for improvement and allows us to seek their views on new initiatives to inform our decision making.
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