Brand licensing

Jump on board with the true London brand.

No other city is as defined by its transport system as London. TfL has some of the most recognisable symbols and images in the world, including the famous Tube map, iconic roundel, vehicles and the fabric of the city - our moquette.

With a growing licensing programme, creating innovative and exciting products steeped in over 160 years of history, there has never been a better time to jump on board with us.

Get in touch with the team for more details: brandlicensing@tfl.gov.uk

With many of the world's firsts, including the first underground train in 1863, we have always been a leader of design. We became an influential patron of British art in the 1930s when many famous designers began leaving their mark across the network in the form of architecture, vehicle and fabric design, as well as posters and sculptures.

We are the heart of London's design heritage. Our commitment to design continues with our licensing programme being an integral extension of this.

Handsome clothing range with TfL

Working with us

We work with partners to create exciting commercial products, which reflect our heritage, our future and values. Along with our licensing agency we support our partners throughout the design and approvals process, so your collection can tell our brand story.

Find out what types of licensing opportunities are available and how you can apply.

Brio Tube train toy set

Products and partners

We have been lucky to work with an amazing selection of partners, including high street names from Adidas to Uniqlo, to create a range of quality products from souvenir, apparel, jewellery, gift and craft. Our portfolio is always expanding and there is huge scope for creativity in the UK and across the globe.

Done London t-shirt collection using heritage posters

Assets and style guides

With more than 160 years of heritage linked to a strong design ethos, we have a huge portfolio of assets available with our own font, affectionately known as the 'handwriting of London', the iconic bar and circle device - the 'roundel' - along with the famous tube map, the moquette patterns on our seats, more than 5,000 heritage posters, archive photographs and signage.

We work to update our licensing assets, with a selection of trend-led, ready-to-use design assets available, inspired both by our heritage and our current and future network.

Using TfL brand IP

To find out more detail on different aspects of using our intellectual property and working with us, head over to the Using TfL brand IP page.