Youth Travel Ambassadors

YTA2 logo

YTA teams research and develop campaigns to change people's behaviour. They focus on walking and cycling, road safety and improving passengers' experiences. They are supported by TfL, the borough and school staff.

How it works

Schools usually recruit between 6 and 12 YTA students who deliver behaviour change campaigns to their peers over the course of the academic year. Campaign initiatives can include themed assemblies, walking and cycling competitions, creative workshops, films and community events.

We have programme options to suit all schools and students which include:

  • sessions delivered by specialist TfL staff
  • £250 funding to deliver a YTA campaign
  • options to attend Campaign Junction and end of year Expo events
  • training for students to become YTA Student Leaders to mentor their peers

Our programme and challenge

The YTA programme for 2017/18 is linked to curriculum subjects. It includes 2 major events when students can meet each other, share ideas and get professional feedback.

See what the YTA Challenge looks like.

Check out a YTA taster session (PPTX 8MB).

Check out examples of previous films made by YTA groups on the Youth Travel Ambassadors YouTube channel, as well as these short films introducing the programme.

Get your school involved

To discuss a programme that suits your school or to explore delivering the programme independently, email:

Teacher comments

London Islamic School YTA students London Islamic School YTA students pitching their campaign ideas

'YTA creates networks for staff and students, allowing them to develop skills that are not often used in school. YTA has a really positive impact on all students in some way, shape or form.'
Aaron Davey, Teacher, Forest Hill School

'YTA creates a link with the community whilst taking care of the environment. Creating future leaders'.

Mohammad Yaser, Teacher, London Islamic School

Claremont High School students Claremont High School students creating film with a London Sovereign driver