Youth Travel Ambassadors

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With the support of schools staff, borough officers and specialist TfL staff, YTA teams will research, develop and deliver bespoke campaigns focused on:

  • Encouraging more walking and cycling to school
  • Sharing key road safety messages
  • Promoting responsible behaviour on the transport network
  • Giving young people the skills and confidence to travel safely and independently

YTA offers innovative ways to involve young people in ways to improve their own wellbeing, the surrounding environment, and the local community.

Already, over 1,000 students from more than 130 schools are currently delivering thousands of activities in London. Participation offers students a fantastic opportunity to:

  • Acquire new skills
  • Gain knowledge and experience in transport
  • Develop confidence
  • Enhance their academic achievement and employability
  • Attribute their work towards the Duke of Edinburgh (DofE) award
YTA bus pupil imageYTA students demonstrate responsible behaviour

How does it work?

Participating schools recruit a team of up to 12 students to act as YTAs. Each YTA team is supported by coordinators from the London Transport Museum and professionals from their local borough to create a local behavioural change project.

YTA teams are invited to attend a Dragons' Den-style pitching event where they present their ideas to a panel of transport experts, and schools and colleges from their surrounding area. The panel offers advice, support and funding to enable the teams to make their ideas a reality.

What's in it for you?

As well as offering a range of skills and experience to participating students, the YTA programme represents a fantastic way to engage your school's community in environmental, health and community issues. Participation in YTA will support your school to achieve STARS accreditation for school travel plans and gain recognition from OFSTED as well as Healthy Schools and other educational organisations.

How to get involved?

If your school would like to take part in YTA, contact your borough's road safety or school travel team, or alternatively, email

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