Commercial partnerships and experiential marketing

Bring us your ambition. Together, we can execute it.

Gain exclusive access to our world-famous brand assets and incorporate them into your campaign. We offer a range of activation opportunities to our partners, from taking over the announcements on the Tube to renaming a station for a day.

Or, shape a new experience and leverage our world-renowned Intellectual Property in your campaign. Our unique offering is available 365 days of the year.

Work with us

Commercial partnerships give you the unique opportunity to align your campaign with the well-established TfL brand. We can empower you to drive resonance with millions of people travelling on the network each day.

See for yourself how we've captivated huge audiences on our commercial partnerships showreel.

spiderman in oxford circus

Commercial partnerships

So, why launch a brand activation on our network? The answer is simple: it gives you the power to create a moment of unexpected joy in someone's day. With millions of customers travelling on the network every day, that's a huge impact.

We work with organisations of all sizes to develop bespoke partnerships with real results. These might be long-term partnerships such as the Santander Cycles hire scheme, or short-term campaigns such as renaming a station for 24 hours.

dettol experiential marketing

Experiential marketing

Imagine being able to access an audience of up to five million customers per day. With our 270 experiential sites in high-footfall locations, that can become a reality.

We can help you find the best site to fit your vision and give you that perfect space to create a moment with your audience.

From intimate musical performances to exuberant displays and brand sampling, we've delivered a diverse range of impactful interactive instalments.

Case studies

piccadilly circus platform

Picardilly Circus

This collaboration saw the 48-hour renaming of Piccadilly Circus station to promote the launch of Picard, the new Amazon Prime series.  

The result? It featured in 22 major news publications and generated 253,000 impressions on social media.

playstation symbols, tfl style

Sony: PlayStation PS5 launch

To promote the launch of PS5, Sony UK ran a highly visual 48-hour takeover of Oxford Circus station.

The result? 100,000 interactions on social media, 61 pieces of media coverage and 6 million impressions from a tweet about the campaign from PlayStation UK.

visa promo

VISA: Gareth Southgate

After the success of England in the 2018 World Cup, Visa sponsored the renaming of Southgate station to Gareth Southgate.

The result? Most-read item on BBC News for four days, 30% click-through rate on ads within Journey Planner, 1.2 million impressions on social media.

See how we've inspired our partners' success