Commercial partnerships

Our asset base across rail, underground and surface transport will help generate incremental and sustainable revenue over the next 10 years and beyond. By working with brands we hope to enhance our customers' experience.

Recent and existing partnerships include:

  • ESPN and World Cup Updates on DMI screens on platforms
  • Baby on Board partnership with
  • MBNA partnership with the Tube map and pocket maps
  • Emirates title partnership with Emirates Airline
  • Evian partnership across the summer Beat the Heat campaign
  • Santander Cycles - sponsorship of our cycle hire scheme

Santander Cycles

We are delighted to announce Santander as our new partner for our iconic cycle hire scheme. This deal lasts until 2022 and is the world's largest public sector sponsorship deal.

The cycle hire scheme saw record numbers of users in 2014. We're looking forward to working closely with Santander to both improve the customer experience, and attract new members.

Further information

The Sponsorship and Commercial Partnerships team are part of TfL's ambitious programme to generate £3.4bn in non-fares revenue over the next ten years. The revenue generated will be invested back into the transport network and help to keep fares down.

For more information, or if you want to find out about working with us, please email

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