London's official New Year's Eve celebration is an event with a UK-wide audience of 12 million.

Most of the 500,000 people attending the celebrations will travel to the event and back home by public transport. We typically offer free travel on our network from 23:45 on New Year's Eve to 04:30 on New Year's Day.

As the 2018 New Year's Eve partner, your brand name and information will be embedded within our customer marketing communications to the large NYE audience.

Brand association

You will also benefit from an association with our well-recognised and trusted TfL brand. You will get bespoke access to TfL collateral and a chance to amplify your brand's messaging.

Your brand will appear alongside TfL's iconic brand in a variety of mediums, including circuit posters on station platforms, in-car advert panels on the Tube and DLR and a feature in the Metro newspaper travel page.

It will also appear in a branded section on with information about festive travel.