Connect with London commuters

Our advertising strategy team are part of our ambitious programme to generate £3.4bn in non-fares revenue over the next ten years. The money generated will be invested back into the transport network and help to keep fares down.

We do this by offering businesses the opportunity to connect with a particularly powerful audience: the London commuter.

Millions of passenger journeys take place across our network every day and our media partners can help you reach this audience. Engaging and entertaining opportunities on the Tube, trains, trams and buses, as well as roadside estate, are a real opportunity.

We can help your business do business by positioning your message in front of this influential, demanding, and active audience.

Advertising policy

Our advertising policy is designed to ensure that fair and consistent guidelines are applied to advertisements across our network. We also work to maintain a safe travelling environment for passengers, and a quality outdoor estate for advertisers. We have recently revised our policy and these revisions came into effect in July 2016.

Advertising annual reports

Information on the implementation of our advertising policy. Includes the number of advertisements carried on the network, the number of advertisements rejected by us and our advertising partners and the number of complaints we have received.

Advertising partnership

Our newly announced advertising partner Exterion Media are turning the Underground into the UK's largest single advertising network. By installing digital advertising in many of the busiest Underground stations, they are presenting advertising opportunities to the millions of people who use the London Underground each day. Your business message could take over entire platforms, stations or Tube lines.

Our services, now under the new advertising partnership with Exterion Media, include:

  • London Underground
  • London Overground
  • DLR
  • Croydon Tram Link
  • Victoria Coach Station
  • The Elizabeth Line (Crossrail) when operational

Our advertising opportunities also include leaflet and free gifts distribution or stage a marketing events on the London Underground network. Our experiential advertising partners, JCDecaux, can help you every step of the way.

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Buses

With millions of people using our bus services each day, Exterion Media, our main partner for advertising space on buses, can offer a range of opportunities for bus interiors and exteriors. Alternatively, there is also a digital or static on-street presence run by JCDecaux, our partner for all advertising opportunities on bus shelters. Choose from a variety of media, including traditional poster sites and digital panels.

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Digital

The TfL website gets over 3 million visits daily and our digital advertising partner, the Council Advertising Network can work with brands to take advantage of opportunities that come with this exposure.

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Council Advertising Network