London Cable Car - sponsorship opportunity

We're looking for a creative, ambitious and innovative new partner to sponsor our cable car across the Thames.

Register your interest in sponsoring the London Cable Car by emailing:

Partner with us

Our sponsorship arrangement for what is currently called the Emirates Air Line expires in June 2022.

Before that we'll invite organisations to bid for the rights to sponsor the UK's only urban cable car and make it an even bigger star on the London stage. You can review the tender documents now. The deadline for submissions is 18 February 2022.

The new deal will be for a minimum of three years.

london cable car in the clouds

The cable car that says 'London'

Since it first rose from the London Docklands in 2012, the London Cable Car has been a symbol of the regeneration of the East and of the unique, creative character of London.

It's now firmly established as one of London's favourite leisure attractions, and one of the most 'instagramable' spots in the Capital.

The cable car has made over 15 million journeys, and seen its surroundings change beyond recognition to become London's newest cosmopolitan hub.

london cable car superheroes

Thriving business/entertainment zone

The cable car is in the heart of one of London's richest destination zones, linking two world famous venues - the O2 and the ExCeL centre.

This thriving hub, with the landmark business zones of Royal Docks, Ravensbourne College and the new Design District, is complemented by a cluster of visitor attractions. Together these make for a premium work environment and world class visitor and leisure destination.

london cable car - james nesbitt

Worldwide audience

Around 1.5 million journeys are made every year on the London Cable Car.

However, it's not just passengers that a brand can reach. It's also the residents in surrounding local areas, the Londoners who will see the cable car branding on every Tube map and people all over the world who will see the London icon in films and on TV as well as on trending social media videos!

dogs on london cable car

Socially scenic

The growing digital footprint of the cable car has created an abundance of organic, user-generated content showing it in a positive, sunset-filled light. Instagram and TikTok posts alone reach around 2.7 million people a month, with engagement levels continuing to climb.

Want to see? Head on to TikTok and search the hashtags:

  • #emiratescablecar
  • #cablecarslondon or
  • #londoncablecar

A London icon

The London Cable Car is so many things to so many different people. It's a champagne flight, a romantic gesture, a pop-up restaurant, a radio broadcast or even just 10 minutes of peace and quiet.

London Cable Car - sponsorship documents

The tender process for the London Cable Car sponsorship is not yet open, but you can read the tender documents ahead of time. Check back here for a link to the tender portal.

If you have any questions, email:

Take a look at some memorable moments on one of London's favourite landmarks.