Cycling Toolkit

If you think you have content that would be useful to other boroughs that we can add here, please email us at cyclingtoolkit@tfl.gov.uk.

Additional documents can be found on the Cycling page in Publications.

 
Mayor's Vision for Cycling films

Mayor's Vision for Cycling in London films toolkit

We have produced a series of short films to bring to life the Mayor's Vision for Cycling in London.

The films focus on the cycling infrastructure that will be delivered across inner and outer London boroughs. They're designed to help boroughs communicate the plans and real benefits that the Vision can bring.

All four films are available via YouTube links. Higher resolution versions can also be downloaded from the TfL FTP site.

What is the campaign?

  • The films explain the various elements of the Vision and what they could mean to people living or travelling in London
  • Two films focus on inner London and one on outer London - a Pan-London film provides a summary view
  • The Pan-London film is publicly available on the TfL YouTube channel and on the Vision for cycling page
  • There are two versions of the inner London films; a summary 4 minute edit and a more detailed 10 minute edit
  • The films have been produced for Boroughs and partners to use in presentations, at stakeholder meetings, during consultation/public events and at conferences. Only the Pan-London film can be posted online and promoted via social media channels

What is available to boroughs?

High res versions of the four films are available for download from the TfL FTP site, in Quicktime and Windows Media File formats. Lower res versions are available via YouTube.

To get sign in details for the TfL FTP site or the private links for the inner and outer London films, please contact your borough transport officer.

(Access to FTP sites can be done via a browser, but you may find your system's security settings don't allow access to FTP sites. You should check with your borough IT team to ensure you will be able to access the FTP site. Licensed software can also be used to access an FTP site.)

Logos and layouts

London boroughs are not allowed to add their own logo to the films.

 
Your audience

Motivation research

Several reports on public support for cycling in London are available in the Encouraging cycling section of the Cycling publications page.

Talking to your audience

Social marketing can help you understand the motivations of your intended audience, and how to encourage them to change behaviours.

The NSMC (formerly the National Social Marketing Centre) has guides, including the Big Pocket Guide to Social Marketing, available to download.

 
Safety and security

Cycle security guidance:

We also work with the Metropolitan Police, British Transport Police and City of London Police on cycle security campaigns.

Exchanging Places cycle safety events

The Metropolitan and City of London Police hold regular Exchanging Places sessions.

These events give cyclists the opportunity to sit in the driver's seat of a HGV or bus. This allows the cyclist to see what the driver can and cannot see at the kerbside and directly in front of their vehicle.

Over 13,000 cyclists have taken part in these events, with 97% saying they will change their behaviour as a result.

London boroughs can help to provide support for Exchanging Places events by funding HGV hire (approx £100 per day), providing a venue and space, or by paying for add-ons such as a Dr Bike session - this is particularly helpful in attracting cyclists.

To host an Exchanging Places event in partnership with the Metropolitain Police Cycle Taskforce, email CycleTaskForce@met.police.uk.

 
Resources

Campaign toolkits, events and activities for raising the profile of cycling in your borough.

General resources

Resources for business

The Cycling for business page has information on:

  • Cycle parking for visitors
  • Santander Cycles business accounts
  • Tax savings on bikes
  • The TfL Cycling Workplaces scheme... and more

Specialist resource

STARS - School travel plan accreditation scheme

TfL's travel plan accreditation programme has several programmes and activities to help schools support healthy travel, including by bicycle.

The Toolkits section on the STARS website has resources to help schools set up:

  • Cycle clubs
  • Big Bikers Breakfast
  • Scooter and Bike pools

There is also a page on Cycling activities for schools.

 
Cycling schemes to support your strategy
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