FOI request detail


Request ID: FOI-3552-1920
Date published: 18 March 2020

You asked

1. For each calendar year 2016, 2017, 2018 and 2019 how many paper and digital posters have been paid for and displayed by TFL which name Sadiq Khan in connection with his policies as Mayor of London? Please include in this answer: - What was the messaging on these posters i.e. consultations, the #londonisopen campaign, safety messages etc. and how many posters were used for each message? - What was the equivalent cost to TfL? 2. Over the same period (calendar years 2016, 2017, 2018 and 2019) how many emails have been sent by TFL which name Sadiq Khan in connection with his policies as Mayor of London, and (as above) what were the messages? (If possible, I'd also like everything broken down by month, as well as year. However, if that would exceed time limits for the request please just give me the information by year.)

We answered

TfL Ref: 3552-1920

Thank you for your request received by Transport for London (TfL) on 18 February 2020 asking for information about advertising.

Your request has been considered in accordance with the requirements of the Freedom of Information Act and our information access policy. I can confirm we hold some of the information you require.

The Mayor of London’s name has appeared in TfL advertising since September 2016.   We have kept records of the campaigns which have included the Mayor by name since 1 April 2019.  This follows a previous question about the inclusion of the Mayor by name in advertising.  It would exceed the budget limit to provide this information retrospectively but we have put in place a system to provide it from April 2019.


There have been six TfL poster campaigns (digital and paper) that have included a reference to the Mayor since that date.  These were important customer information campaigns and the reference to the Mayor was incidental to the main purpose of the campaigns which was as follows:

1.     Ultra-Low Emission Zone

2.     Air Quality Scrappage schemes

3.     Cycleways launches

4.     TfL improvements (Low Emission Taxis, Step free stations for example)

5.     TfL fares (Hopper, £1.50 off peak fares)

6.     TfL Rail

Ads were displayed on 164,527 sites and £134K was paid for this advertising space by TfL.

You also ask about London is Open. This GLA led campaign included reference to the Mayor by name in activity that was planned to be live on one day only: 31 January 2020.  Approximately 300 stations across the TfL network were supplied with the posters.  We have no way of confirming how many of these displayed the posters.


During the same period, starting April 2019 there have been twenty two email messages and 3.97m individual emails which included references to the Mayor with the first reference appearing in August 2019.  This is from a total of 107.75m emails sent over the same period.

It is possible to break these down by month as follows:




























The total cost of sending these 3.9m emails is £2774 and they covered the following important customer information messages: 

  1. New trains and free travel on London Overground (Gospel Oak to Barking)


  2. Completion of improvements at White Hart Lane station


  3. Taxi & Private Hire and commercial driver updates


  4. Air Quality Scrappage schemes


  5. West Hampstead station improvements


  6. Fares freeze


  7. Harold Wood step free access

Please note that TfL has not run any consultation campaigns on posters during this same period that include the Mayor’s name.

If this is not the information you are looking for please feel free to contact me.

Please see the attached information sheet for details of your right to appeal.

Yours sincerely

Sara Thomas

FOI Case Management Team

General Counsel

Transport for London

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