Our Ref:        FOI-3531-2425

Thank you for your request received on 3 February 2025 asking for information about the ‘Bakerloop’ bus.

Your request has been considered in accordance with the requirements of the Freedom of Information (FOI) Act and our information access policy. I can confirm that we do hold the information you require. You asked:

1.         Copies of the specification to which the bus was branded (eg specification for internal finishes and specification for exterior branding, with images as appropriate.).

Please see the branded artwork for the bus attached.

2.         If the bus in question (Vehicle Registration: LF74 UAD, Operator: Go Ahead), was procured specifically for this promotional activity?

3.         If TFL plan for the vehicle to remain in this condition (ie with promotional branding) until the launch of the BL1 service?

The bus used during the launch was loaned to us by Go Ahead and was not procured specifically for this event. It was fully de-branded after the consultation media launch event.

4.         Itemised costs detailing the costs incurred by TfL (or paid to Go Ahead) for creating/operating/providing said promotional bus.

Please find the costs broken down in the table below:

Please note that there was no cost to loan the vehicle or driver from Go Ahead or for the production, installation, and removal of some of the internal branding – namely the linear route maps, Superloop roundel, and thank you stickers. 

If this is not the information you are looking for please do not hesitate to contact me.

Please see the attached information sheet for details of your right to appeal.

Yours sincerely 

Gemma Jacob

Senior FOI Case Officer

FOI Case Management Team

General Counsel

Transport for London

[email protected]