Payments involving Winter Wonderland
Request ID: FOI-2475-1718
Date published: 22 December 2017
You asked
Please could you provide details of transactions between yourselves and the organisers of the "Winter Wonderland" event, including for station advertising and signage, and annoncements on platforms such as "Welcome to Green Park, alight here for a short walk across the park to Winter Wonderland"
We answered
TfL Ref: 2458-1718
Thank you for your request received by Transport for London (TfL) on 28 November 2017 asking for information on details of transactions between TfL and the organisers of the ‘Winter Wonderland’ event.
Your request has been considered in accordance with the requirements of the Freedom of Information Act and our information access policy. I can confirm that we hold the information you require.
The organisers of the Winter Wonderland event commissioned 4 advertising campaigns on our estate. The first campaign ran from 23 October to 5 November and covered 101 of our advertising sites. The second campaign ran from 6 November to 19 November and covered 160 of our advertising sites. The third campaign ran from 4 December to 17 December and covered 50 advertising sites, and the final campaign will run from 18 December until 31 December and will cover 5 advertising sites.
The respective advertising rate card values for these campaigns are as follows. Please note the rate card value does not necessarily take into account negotiations or discussions regarding specific requirements.
1st campaign 101 sites – Rate card value = £15,426
2nd campaign 160 sites – Rate card value = £24,480
3rd campaign 50 sites - Rate card value = £7,650
4th campaign 5 sites – Rate card value = £1,959
We don’t receive any payments from Winter Wonderland for directional signage or audio announcements as these are provided to provide information to our customers and help reduce crowding at our stations. .
If this is not the information you are looking for, or if you are unable to access it for any reason, please do not hesitate to contact me.
Please see the attached information sheet for details of your right to appeal as well as information on copyright and what to do if you would like to re-use any of the information we have disclosed.
Yours sincerely
Sara Thomas
FOI Case Management Team
General Counsel
Transport for London
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