Please kindly provide the cost of the recent advertising campaign on London Underground by TFL and the Mayor of London advising people to walk or cycle to work or elsewhere . These posters are currently clearly visible on all London underground platforms. They contain the wording as follows : "Lift your mood on the way home - Bike it. Walk it. Lets make sure every journey matters #LondonTogether" Pleases provide the name of the agency who designed the advertisements and the cost to TFL of instructing that firm in this respect.

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TfL Ref: FOI-1781-2021

Thank you for your request received by Transport for London on 4 December 2020, asking about the cost of the Active Travel campaign.

Your request has been considered in accordance with the requirements of the Freedom of Information Act and our information access policy.  I can confirm that we hold the information you require. You asked:

Please kindly provide the cost of the recent advertising campaign on London Underground by TFL and the Mayor of London advising people to walk or cycle to work or elsewhere . These posters are currently clearly visible on all London underground platforms.

They contain the wording as follows :

"Lift your mood on the way home - Bike it. Walk it. Lets make sure every journey matters #LondonTogether"

Pleases provide the name of the agency who designed the advertisements and the cost to TFL of instructing that firm in this respect.

The Active Travel campaign is designed to encourage Londoners to consider walking or cycling for short trips instead of taking the car.

The walking and cycling posters were developed at a cost of £11,330 by VCCP, our retained advertising agency. We paid a further £67,002 to our retained printing company, CDS, to print the posters and £81,795 to Global to post them on our network. There was no media cost for these posters as we were using an allocation of unsold poster inventory on our network.

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Yours sincerely

Eva Hextall

FOI Case Management Team

General Counsel

Transport for London

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