Request ID: FOI-1626-2223 Date published: 20 October 2022
You asked
• Could you please list how many adverts have been displayed so far & are expected to be displayed on the London Transport Network in 2022 by the company 'SpareRoom'. Could you please break this down according to month and according to format of advert (e.g. 75 x 12 sheet) etc. Please also provide a definition for each format.
• Please also confirm the month in 2022 when SpareRoom approached TFL for discussions on advertising on the London Transport Network.
• Could you please list how many adverts are expected to be displayed on the London Transport Network in 2023 by the company 'SpareRoom'.
We answered
Our Ref: FOI-1626-2223
Thank you for your request received on 8 October 2022 asking for information about advertisements by the company ‘SpareRoom’ on the TfL network.
Your request has been considered in accordance with the requirements of the Freedom of Information Act and our information access policy. I can confirm we hold some of the information you require. You asked:
• Could you please list how many adverts have been displayed so far & are expected to be displayed on the London Transport Network in 2022 by the company 'SpareRoom'. Could you please break this down according to month and according to format of advert (e.g. 75 x 12 sheet) etc. Please also provide a definition for each format
SpareRoom have booked one campaign to run on our network, it is a four week campaign booked from 10 October – 6 November 2022. It will run on 4,400 Tube Car Panels – these are the small 610 x 280 cardboard panels that are installed inside the train carriages above passengers’ heads.
• Please also confirm the month in 2022 when SpareRoom approached TFL for discussions on advertising on the London Transport Network
Advertising campaigns are not booked directly with TfL, they are managed by our media partners. When organising a campaign, a client would hold all discussions with either a media agency or directly with one of TfL’s media partners.
• Could you please list how many adverts are expected to be displayed on the London Transport Network in 2023 by the company 'SpareRoom'.
We have no way to know if/when a client may book a campaign with us so do not hold information on if we will run any campaigns for SpareRoom in the future.
If this is not the information you are looking for please feel free to contact me.
Please see the attached information sheet for details of your right to appeal.
Yours sincerely
Gemma Jacob Senior FOI Case Officer FOI Case Management Team General Counsel Transport for London
