Experience London website
Request ID: FOI-0679-1819
Date published: 26 June 2018
You asked
Please provide a breakdown of all costs incurred in the construction in the Experience London microsite (https://londonblog.tfl.gov.uk), as well as the number of visitors to the site in each month since the site launched, or for as far back as held.
We answered
Our ref: FOI-0679-1819/GH
Thank you for your request received by Transport for London (TfL) on 13 June 2018 asking for information about the Experience London website.
Your request has been considered under the requirements of the Freedom of Information Act 2000 and our information access policy. I can confirm that we do hold the information you require.
The blog https://londonblog.tfl.gov.uk is hosted through WordPress and their Business Plan, details of which can be found here: https://wordpress.com/pricing/ . The subscription started 30/05/17 and is paid in advance until 30/05/19.
The yearly cost is £250 including VAT, it was setup and designed in-house by our digital teams so there were no extra costs in the construction.
Please see below the numbers of visitors since the blog was created:
|
2017
|
|
June
|
2k
|
|
July
|
17.3k
|
|
Aug
|
16k
|
|
Sep
|
8.4k
|
|
Oct
|
7.3k
|
|
Nov
|
13.8k
|
|
Dec
|
1.9k
|
|
2018
|
|
Jan
|
2.3k
|
|
Feb
|
2.4k
|
|
Mar
|
2.4k
|
|
Apr
|
2.6k
|
|
May
|
10.6k
|
|
|
|
The Experience London blog has been established in response to the changing way that people use our website. Most people come to our website to plan their journeys or find out about fares. There is a whole array of other useful information beyond this transactional content, and the blog is used to present information that encourages people to go out and make the most of London using public transport or by trying cycling or walking. Visitor numbers are now rising and we expect this to continue as we actively use it to promote campaigns.
If this is not the information you are looking for, or if you are unable to access it for some reason, please do not hesitate to contact me.
If you are not satisfied with this response please see the attached information sheet for details of your right to appeal.
Yours sincerely
Graham Hurt
FOI Case Officer
FOI Case Management Team
General Counsel
Transport for London
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