FOI request detail

IKEA Tube Map Sponsorship

Request ID: FOI-0390-2223
Date published: 27 May 2022

You asked
• The new London Underground map will be sponsored by IKEA for the next 12 months. I would like to know exactly how much money this sponsorship deal is worth.

We answered

Our Ref:         FOI-0390-2223

Thank you for your request received on 20 May 2022 asking for information about the sponsorship of the London Underground map by IKEA.

Your request has been considered in accordance with the requirements of the Freedom of Information Act and our information access policy. I can confirm we do hold the information you require.

The sponsorship  agreement with IKEA is for 12 months and is worth £800k. The contract is published on our website along with all our sponsorship agreements:

https://tfl.gov.uk/info-for/business-and-advertisers/commercial-partnerships-and-experiential-marketing

The specific contract with IKEA can be found here:

https://content.tfl.gov.uk/tfl-ikea-signed-contract.pdf

If this is not the information you are looking for, or if you are unable to access it for some reason, please feel free to contact me.

Please see the attached information sheet for details of your right to appeal.

Yours sincerely

Gemma Jacob
Senior FOI Case Officer
FOI Case Management Team
General Counsel
Transport for London

[email protected]

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