FOI request detail

Freedom of Information request - Cost for Ikea advert

Request ID: FOI-0370-2223
Date published: 25 May 2022

You asked

Dear Transport for London, Under the Freedom of Information Act 2000, please confirm how much Ikea paid for the advert on the new tube map. The map I am referring to is included in the following tweet: https://twitter.com/TfL/status/1527222586442227712

We answered

Our ref: FOI-0370-2223/GH

Thank you for your request received by Transport for London (TfL) on 19 May 2022 asking for information about the cost of the Ikea advert on the new tube map.

Your request has been considered under the requirements of the Freedom of Information Act 2000 and our information access policy. I can confirm that we do hold the information you require.

The sponsorship  agreement with IKEA is for 12 months and is worth £800k to TfL.

The contract is published on our website along with all our sponsorship agreements, link below:
https://tfl.gov.uk/info-for/business-and-advertisers/commercial-partnerships-and-experiential-marketing

If this is not the information you are looking for, or if you are unable to access it for some reason, please do not hesitate to contact me.

If you are not satisfied with this response please see the attached information sheet for details of your right to appeal.

Yours sincerely

Graham Hurt
FOI Case Officer
FOI Case Management Team
General Counsel
Transport for London

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