Freedom of Information request - Cost for Ikea advert
Request ID: FOI-0370-2223 Date published: 25 May 2022
You asked
Dear Transport for London,
Under the Freedom of Information Act 2000, please confirm how much Ikea paid for the advert on the new tube map. The map I am referring to is included in the following tweet:
https://twitter.com/TfL/status/1527222586442227712
We answered
Our ref: FOI-0370-2223/GH
Thank you for your request received by Transport for London (TfL) on 19 May 2022 asking for information about the cost of the Ikea advert on the new tube map.
Your request has been considered under the requirements of the Freedom of Information Act 2000 and our information access policy. I can confirm that we do hold the information you require.
The sponsorship agreement with IKEA is for 12 months and is worth £800k to TfL.