FOI request detail

Advertising expenditure

Request ID: FOI-0020-1718
Date published: 28 April 2017

You asked

May I first of all comment on the paragraph which answers the question on how much money was spent on advertising the fact that Taxis now accept credit cards. Perhaps wrongly I took an inference from the wording that I was against credit cards. On the contrary, I have accepted credit cards for the past ten years and am all for it. It's long overdue in the trade. Moving on to your reply that you don't understand the other element of my question, i.e. Advertising extolling the virtues of TFL. I am surprised that you don't recognise what I mean. To try and assist you further and expand on this, I obviously can't quote verbatim the radio adverts that i am talking about, however I am sure the department at TfL who are responsible for radio advertising will be able to assist you in this regard. They will undoubtedly know exactly the type of adverts in their campaign which I am talking about as they have formed what could only be described as a major campaign. In the main these adverts have started off with a person who is purporting to be a TfL employee introducing themselves and then going on to explain some scheme or other which TfL have been involved in and going on to tell the listener what a wonderful job TfL are doing. In my working life I listen to various radio channels throughout the day and have heard such adverts many, many times. Conversely I have not heard a single one about Taxis and credit card acceptance. This is the reason I have submitted my FOI request. I look forward to a relatively quick response from you and sincerely hope that my reply will not be treated as a new FOI request and therefore take several weeks for a response

We answered

Thank you for your email clarifying your request.

 

Your request has been considered under the requirements of the Freedom of Information Act 2000 and our information access policy. I can confirm that we do hold the information you require.

 

During this same time period (October 2016-March 2017), TfL spent a total of £1,379,017 advertising on radio. The campaigns receiving the largest levels of investment relate to London’s roads, particularly in relation to planned road works, encouraging London drivers to check before they travel to help minimise the impact of disruption.

 

If this is not the information you are looking for please do not hesitate to contact me.

 

If you are not satisfied with this response please see the attached information sheet for details of your right to appeal.

 

Yours sincerely

 

Graham Hurt

 

FOI Case Officer

FOI Case Management Team

General Counsel

Transport for London

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