In 2012, there were 1,045 child pedestrian casualties on London's roads and 20% of all pedestrian casualties were younger than 16.
Our latest teen road safety campaign is designed to warn teens of the dangers they face from traffic every day on the Capital's roads.
Posters aimed at 11 to 14-year-olds alert teens to the consequences of not paying attention, or being distracted, when near to or using roads. These 'Stop Think Live' posters each feature a young person that has been killed in a road collision after being distracted by a mobile phone or MP3 player.
The campaign is supported by some famous faces, which you can see on our YouTube channel.