Here are some examples of how we tailor our road safety message to youngsters of all ages:

3-4 years

Our Children's Traffic Club London uses interactive DVDs, activity books and fun activities to teach pre-school children simple but vital road safety skills.

9-11 years

With our Junior Travel Ambassadors  scheme, children play an active role in road safety lessons at hundreds of London schools. For example, by running competitions, making posters and taking turns to be their school's Road Safety Officer.


We launched our new Stop Think Live ad campaign to alert teenagers to the dangers of not paying attention on or near roads. Supported by famous faces like Rizzle Kicks, each poster shows a young person dead after they were distracted by a mobile phone or MP3 player when crossing the road.

For more educational materials, see our page on teaching resources for schools and young people.