The campaign concept is titled 'The future of London's transport, brought to you by the future of London.'
It is split into 5 phases:
Students are invited to submit creative work to be considered to form part of the marketing and advertising campaign for phases 2 and 3 of the launch of the Elizabeth line.
We, alongside VCCP (the creative media agency that we have appointed to produce the campaign), have issued a brief that highlights the key messages that will be communicated to customers at each phase.
The competition gives students the opportunity to submit their creative vision for the messages. At least one piece of artwork will be selected to become the campaign creative for each message.
We have invited students from selected education establishments to take part in the competition. The eligible schools/colleges/universities are located close to stations that will form part of the Elizabeth line service in 2018.
Each winning student will be paid for their artwork and there is a pay scale depending on the age of the student.
The winning students will see their artwork form part of a high profile pan-London media campaign.
They will work with professionals at a media agency to fit their work within the templates and gain campaign exposure, industry knowledge and experience to add to their CVs.
We will be issuing each education establishment with a username and log-in for a digital platform called 'The Vault' by 23 November, where students can submit their entries.
The artwork must be:
It should also be layered/editable, if possible.
The competition closes on 15 December 2017.
Winners will be announced from 1 March 2018.
Stage 2 is planned to go live from May 2018 and stage 3 from December 2018 (please note that these dates may change).
If you think your school/college/university is eligible to take part but you don't have the details, please email Rebecca Calway (email@example.com), the Creative Producer at VCCP. Please include your contact details and your education establishment so we can get back to you.